Creative Direction: Octave Therapy

Growth in all directions

Until recently, Octave Therapy has been focused on consistently implementing the brand identity they developed in 2024.

In 2025, we focused on laying a foundation of consistency and brand awareness.

In 2026, we built on that foundation by testing a different visual approach in our growth campaigns during our most important month of the year, January.

Creative Director + Copywriter: Sarah Flores (me)
Art Director + Designer: Bethany Roesler
Script + Production: Sundae Collective

CTV Ad

Created in partnership with Sundae Collective, we identified, briefed, and worked with creators to develop effective creative that aligned to the campaign vision.
This ad was served on streaming TV/CTV ad networks.